Honda 2012
• Honda CBR1000RR (7 pictures)
• Honda CBR1000RR C-ABS (3 pictures)
• Honda CBR600RR
• Honda CBR600RR C-ABS
• Honda Sport Bikes to be announced
• Honda Gold Wing GL1800 Airbag (6 pictures)
• Honda Gold Wing GL1800 Audio Comfort Navigation XM ABS (6)
• Honda Gold Wing GL1800 Audio Comfort Navigation XM
• Honda Gold Wing GL1800 Audio Comfort
• Honda ST1300 ABS
• Honda Crossrunner VFR800X (3)
• Honda Fury (VT1300CX)
• Honda Fury ABS (VT1300CXABS)
• Honda Sabre (VT1300CS)
• Honda Sabre ABS (VT1300CSABS)
• Honda Stateline (VT1300CR)
• Honda Stateline ABS (VT1300CRABS)
• Honda Interstate (VT1300CT)
• Honda Interstate ABS (VT1300CTABS)
• Honda Shadow Phantom (VT750C2B)
• Honda Shadow RS (VT750RS)
• Honda Shadow Spirit 750 C2 (VT750C2)
• Honda Shadow Aero (VT750)
• Honda Shadow Aero ABS (VT750ABS)
• Honda Rebel 250 CMX250C (2)
• Honda XR650L (1)
• Honda CRF450X
• Honda CRF250X
• Honda CRF230F
• Honda CRF150F
• Honda CRF100F
• Honda CRF80F
• Honda CRF70F
• Honda CRF50F
• Honda CRF450R
• Honda CRF250R
• Honda CRF150RB Expert
• Honda CRF150R
• Honda Crossrunner VFR800X
Honda 2011
• Honda Sabre Switchblade (Pro Drag) (4 pictures)
• Honda ST1300P (2 pictures)
• Honda CBR600RR (9 pictures)
• Honda CBR1000RR (11 pictures)
• Honda CRF450R (4 pictures)
• Honda CRF250R (2 pictures)
• Honda CRF50F (12 pictures)
• Honda CB1000R (3 pictures)
• Honda CBR250R (6 pictures)
Honda 2010
• Honda Shadow Phantom (7 pictures)
• Honda Fury (34 pictures)
• Honda Sabre (7 pictures)
• Honda Stateline (6 pictures)
• Honda Shadow Phantom
• Honda CBR600RR
• Honda Gold Wing (4 pictures)
• Honda NT700V (8 pictures)
• Honda VT1300CT Interstate (7 pictures)
• Honda 3RC Concept (2 pictures)
• Honda CRF250R (1 picture)
• Honda RedBull Racing Ashley Fiolek (8)
• Honda CBR1000RR ABS (5)
• Honda CRF450R (1 picture)
• Honda VT750RS Shadow RS (3 pictures)
• Honda VFR1200F (10 pictures)
• Honda RedBull Racing-Davi Millsaps (9 pictures)
• Honda Gold Wing (4 pictures)
• Honda Red Bull Racing Andrew Short (12 pictures)
• Honda Shadow RS (13 pictures)
• Honda CBR1000RR Fireblades Special Editions (2 pictures)
Honda 2009
• Honda Shadow Aero
• Honda VTX1300R
• Honda CRF150R
• Honda CRF450R
• Honda CBR1000RR ABS REPSOL (1 picture)
• Honda MD250
• Honda DN 01
• Honda Gold Wing
• Honda V4 Concept (3 pictures)
Honda 2008
• Honda Rebel (2 pictures)
• Honda Shadow Aero
• Honda Shadow Spirit 750 C2
• Honda VTX1300 Tourer
• Honda VTX1300C
• Honda VTX1300R
• Honda VTX1800 Tourer
• Honda VTX1800F
• Honda VTX1800N
• Honda CRF230L
• Honda CRF450R
• Honda CBR 600 RR (4 pictures)
• Honda CBR1000RR
• Honda Gold Wing
Honda 2007
- Honda Rebel 250 (2 pictures)
• Honda Shadow Aero
• Honda Shadow Sabre
• Honda Shadow Spirit 750
• Honda Shadow Spirit 750 C2
• Honda Shadow Spirit
• Honda Shadow VLX
• Honda Shadow VLX Deluxe
• Honda VTX1300C
• Honda VTX1300S
• Honda VTX1800F
• Honda VTX1800N
• Honda VTX1800R
• Honda VTX1800S
• Honda VTX1800T
• Honda CRF150R
• Honda CRF250R
• Honda CRF450R
• Honda Several
• Honda CRF50F
• Honda CRF70F
• Honda CRF80F
• Honda CBR600RR (24 pictures)
• Honda CBR1000RR (3 pictures)
• Honda Gold Wing
Honda 2006
• Honda Rebel (2 pictures)
• Honda Shadow 750 Aero
• Honda Shadow Spirit 750
• Honda VTX1300C
• Honda VTX1300R
• Honda VTX1300S
• Honda VTX1800C
• Honda VTX1800F
• Honda VTX1800N
• Honda VTX1800R
• Honda VTX1800S
• Honda CRF250F
• Honda CRF250R
• Honda CRF450R
• Honda XR650R
• Honda KR211V
• Honda CRF50F
• Honda CRF70F
• Honda CRF80F
• Honda CRF100F
• Honda CRF150F
• Honda CRF230F
• Honda CRF450FX
• Honda Varadero
• Honda CB600F Hornet 599
• Honda CB600F Hornet 599 Kitracing
• Honda CB600G Hornet 599
• Honda CB900F Hornet 919
• Honda CBF500
• Honda CBF600 (5 pictures)
• Honda CBF1000
• Honda CBR125R (7 pictures)
• Honda CBR600F4i
• Honda CBR600RR (8 pictures)
• Honda CBR600RR Movistar
• Honda CBR1000RR
• Honda CBR1100XX Super Blackbird (5 pictures)
• Honda NFS100
• Honda RC51
• Honda Deauville (6 pictures)
• Honda Gold Wing
• Honda VFR 800 FI Interceptor (2 pictures)
• Honda ST 1300
Honda 2005
• Honda DN-01 Concept (3 pictures)
• Honda E4-01 Concept (4 pictures)
• Honda GRF-1 Concept (5 pictures)
• Honda VTX1800C
• Honda VTX1800F
• Honda VTX1800N
• Honda VTX1800R
• Honda VTX1800S
• Honda CRF250R
• Honda CRF450X
• Honda CBR600F4i (3 pictures)
• Honda CBR600R (3 pictures)
• Honda CBR1000RR
• Honda RC51
• Honda VFR
• Honda FM650
• Honda Gold Wing
• Honda VFR 800 FI Interceptor (2 pictures)
• Honda ST 1300 (3 pictures)
Honda 2004
• Honda Rune
• Honda VTX1800C
• Honda VTX1800N
• Honda VTX1800R
• Honda VTX1800S
• Honda XR400R
• Honda CBR600F4i
• Honda CBR600R (4 pictures)
• Honda CBR1000RR
• Honda Dream 50R (6 pictures)
• Honda NSR50R (7 pictures)
• Honda RC51
• Honda VTR1000SP-2
• Honda Gold Wing
• Honda VFR 800 FI Interceptor (3 pictures)
• Honda ST 1300 (3 pictures)
Honda 2003
• Honda CB1300F Hornet
• Honda CBR600R
• Honda ST 1300
Honda 2002
• Honda VTX
• Honda CB900F Hornet 919
• Honda RC51
• Honda Interceptor
Honda 2001
• Honda CBR600F4i (5 pictures)
• Honda Gold Wing
Honda 2000
• Honda T2 Concept (5 pictures)
• Honda T3 Concept (6 pictures)
• Honda T4 Concept (6 pictures)
• Honda RC51
HONDA
Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011.
HONDA MOTORCYCLES
During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the US. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.
The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.
2004 Honda Super Cub
The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub.
The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.
Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.
It created the first luxury Japanese car (1985 Legend) and motorcycle (2006 Gold Wing bikes) equipped with an airbag, as well as the first mid-size pickup truck with independent rear suspension (2006 Ridgeline).
